Incubator
About
The incubator is about adding continuous excitement and fresh blood to the site. The idea is to give new brands a spring board into the real world of commerce. The streetwear market rarely creates graphic superstars, but rather brands, who can change hands for millions, often with no nod or reward to the artists at all. So Incubator is very much about relatively unknown artists and giving them a direct link to our buying public – Tomorrow's stars Today!
Submission process
Artists/Brands will have the opportunity to digitally submit 4 designs, a biog and links to their social media. 50 followers being a condition of submission. The months winner shirts will be uploaded the following month and given 100 days to sell a total of 100 shirts. This submission process will be available, by the territory , to the partner in each territory, thereby making the process local to each market, where taste and fashions... can be different! The first 10 brands to submit their brand will have the opportunity to have a 30min WhatsApp video call with an art director, should they want to discuss their product. Submissions will be closed after the first 10 brands have been submitted.
Reward
If they choose to remain on the platform at the end of the period, having achieved their sales potential, they will go from a 6% royalty to a 12% royalty. This breaks down as 10% to the brand and a further discretional 2% to the named artist, rather than the brand.
The incubator is about adding continuous excitement and fresh blood to the site. The idea is to give new brands a spring board into the real world of commerce. The streetwear market rarely creates graphic superstars, but rather brands, who can change hands for millions, often with no nod or reward to the artists at all. So Incubator is very much about relatively unknown artists and giving them a direct link to our buying public – Tomorrow's stars Today!
Submission process
Artists/Brands will have the opportunity to digitally submit 4 designs, a biog and links to their social media. 50 followers being a condition of submission. The months winner shirts will be uploaded the following month and given 100 days to sell a total of 100 shirts. This submission process will be available, by the territory , to the partner in each territory, thereby making the process local to each market, where taste and fashions... can be different! The first 10 brands to submit their brand will have the opportunity to have a 30min WhatsApp video call with an art director, should they want to discuss their product. Submissions will be closed after the first 10 brands have been submitted.
Reward
If they choose to remain on the platform at the end of the period, having achieved their sales potential, they will go from a 6% royalty to a 12% royalty. This breaks down as 10% to the brand and a further discretional 2% to the named artist, rather than the brand.
Chris Baker
Paul Nicholson
paul@number3.co
Scott Parker
